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SWOT analysis

Strengthen your project and capitalise on opportunities using the SWOT tool.

Analysis

You can use Mind Doodle’s integrated SWOT tool to identify your project’s internal strengths and weaknesses, as well as external opportunities and threats.

Start by creating a new mind map or opening an existing mind map.

Once you’ve added ideas to your mind map, you can analyse your project’s strengths, weaknesses, opportunities and threats by assigning each idea from your mind map into one of those categories.

To use the SWOT analysis tool, click on the SWOT icon in the toolbar at the top of the screen.

Screenshot shows SWOT icon

Unassigned

You will now see your SWOT analysis board, with all of your ideas in the unassigned column.

Screenshot shows that when you begin your SWOT analysis, you will see all ideas located in the unassigned column

Assign strengths, weaknesses, opportunities and threats

Drag and drop each of the ideas into the appropriate column to assign them as strengths, weaknesses, opportunities or threats.

Screenshot showing how to drag and drop ideas across the board to assign them as strengths, weaknesses, opportunities and threats

SWOT definitions

To accurately assign ideas, use this key:

  • Strengths: internal positive factors
  • Weaknesses: internal negative factors
  • Opportunities: external positive factors
  • Threats: external negative factors

You may decide that some ideas should stay in the unassigned column.

Screenshot showing finished SWOT analysis. You may decide to leave some ideas unassigned

Learn about advanced SWOT analysis.

Updated on February 21, 2019

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